Coca-Cola’s latest product offering, Zero Sugar was a hit. The ability to keep that same Coke taste without the added sugars had people succumbing to their cravings. To maintain momentum and capture a larger share of Gen Z soda drinkers, we developed a campaign that played off of the drink’s seeming irresistibility- one so strong that people might be tempted to steal a taste. To gamify the idea we developed a series of animated shorts, enlisted influencers, created Coca-Cola camera embedded cans, an AR scavenger hunt, and a mobile game- each providing a fun on-ramp for people to try the all-new Coca-Cola Zero Sugar.