The golden age of the streaming wars saw a boon of high production, high-quality content as competition was fierce. In the midst of it, HBO needed to give people a reason to choose its brand over others in the space. The brand couldn’t compete on volume or price, but it could own quality. We were brought in to help redefine the HBO brand pillars and develop a brand campaign that would demonstrate how quality programming doesn’t just change how you view content, it can change how you see the world.