TextNow offers free phone service to anyone, anywhere. While the world is modernizing in ways that require a phone number for nearly any service, there are still many who simply can’t afford it. The brand is on a mission to break down barriers to communication and they needed a brand strategy and system that could carry that mission forward. As a part of the strategic rebrand for TextNow, we completed a visual ID overhaul to improve the app experience and we created the “Phone Smarter” campaign to position the brand as an alternative to the current service model that keeps us tethered to traditional phone service.